Career and Technical Education
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WHY do Businesses become CTE Sponsors?
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Brand Visibility
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Sponsoring an event can increase brand awareness and establish familiarity with a brand, long after the event is over. In addition, it can lead to positive PR, and provide content for social media campaigns.
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Building Relationships
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Sponsorships can provide opportunities to build relationships with stakeholders and customers. For example, high-profile sponsorships may provide access to events for the sponsor and their clients.
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- Return on Investment
- Event sponsorships can be more profitable than advertisements, costing a fraction of the price.
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Community Involvement
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Companies that sponsor local events can show attendees that they are interested in supporting CTE, students, and the community. This can increase company appeal.
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Targeted Marketing
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Sponsoring events can be a form of targeted marketing, which in turn builds emotional connections with potential and repeat customers.
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Support Workforce Development
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Companies supporting CTE events play a vital role in future workforce development initiatives.
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Types of Sponsorships:
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CTE Events & Activities
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Financial
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In-Kind
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Goods
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Services
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Event Participation
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Examples of Sponsorships:
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Level Sponsorships
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Specific Sponsorships
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Media
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Promotional
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Venue
- Hospitality
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For more information about "Supporting CTE"
Contact: Eva LeBlanc, CTE Coordinator of Business & Industry
O: 409-617-5754